Visual merchandising brought to life through graphic and 3D renderings communicated goals to Steve Madden’s collaborative endeavors.
The collaboration with GQ was a marraige of brands where brand identity also melded in the middle. A majority of the graphics for the launch event are done with a combination of campaign images and the collaborative logo. Renderings of what visual merchandising spaces would eventually look like during the event and in store are created. Campaigns are proposed with a full creative treatment and then brought to life to the fullest iteration depending on the availabilty of each storefront.